How To Make Investing Simple And Easy

Investing: Choose a couple of stocks you know and like. Buy them. Worry every time they go down a bit. Sell them at a loss. Then watch as they become profitable over the next few days, weeks, months or years! Isn’t that how it goes?

Read on and see how writers have shown investing is simple, but never easy. With the advantage of iFlip, let’s see if we can make it both.

Practicing Finance

On HumbleDollar, Jonathan Clements refers to the book, “The Four Pillars of Investing” by William Berstein, who wrote, “We live in this mystical state where everybody thinks they can practice finance. But you shouldn’t practice without understanding the science of finance.”

He then lists four elements making up that science as: investment theory, history, psychology, and the business of investing. Explaining further, he notes, “The most important of those four pillars is investment theory—and the most important concept is that risk and reward are inextricably linked.”

Clements asks, “When are rewards likely to be greatest? When the danger also seems great.”

See Related Blog: The Best Time to Invest Is When People are Scared

Rewards And Danger

Danger and the possible rewards happen when things look awful. When there’s a big drop, a reset in the market or even a crash. That’s the danger and the possibility for the greatest rewards.

Can iFlip mitigate the danger and still offer rewards? Why, yes, they can! By using machine learning back-end technology, iFlip’s A.I. offers smarter protection when there’s danger in the market.


Think about the market crashes that have happened in your life. Most recently, March 2020. Crashes aren’t scheduled. And if you had money in the market at that time, you probably lost some of it. 

However, iFlip’s A.I. has the power to preserve, protect and grow wealth for all investors. It does this by protecting your investment from large losses, reducing your risk in the market and growing your wealth over time.

See iFlip’s performance in the last 9 market crashes.

iFlip’s A.I. SmartFolios use the best algorithmic trading software, which buys, sells or holds your positions, not requiring any action on your part. The software will sell your investment shares and hold your money in cash during “risky times,” and will buy investment shares for you during “growth periods.”

Start Investing

Writing for Finance Buzz, Ben Walker suggests seven simple habits to become a successful investor. His first suggestion? Start investing. “It may sound crazy, but if you want to be a good investor you need to start investing,” writes Walker.

He encourages new investors to start the habit of investing by using investment apps. If you’re looking for the best stock app android or apple, iFlip’s automated trading software is available on their best mobile stock app.

Online Share Trading App

In the palm of your hand, you’ll have access to your investment accounts with iFlip’s online share trading app. You won’t need online financial advisors when you have iFlip’s A.I. SmartFolios with algorithmic trading software. They have a more sophisticated process on the back end than anything that exists on Wall Street.

Don’t confuse iFlip’s ease of investing with Robinhood’s investment games. Although both may look like ideal mobile stock trading apps, plenty of news stories tell of Robinhood’s problems. 

Investing games or a robo investment advisor aren’t necessary to build your wealth or make investing easier. iFlip offers a product that works better, is easier to use and costs less. 

Bottom Line

Walker advised, “Successful investors are focused on the long-term and the goals down the road. They stick with what they know and don’t stress about daily fluctuations. Instead, they focus on extended and consistent growth to reach their goals.

Invest for the long-term. Make investing simple and easy. Check out iFlip. Watch this short video. See how iFlip makes investing and personal retirement planning easier for you.

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Zero-dollar ($0) commissions are available for self-directed Individual cash or margin brokerage accounts that trade U.S. listed securities via mobile devices and via web interface. To obtain the commission and fee schedule, please see our website at Note that certain Flip Investor Inc. Product features listed are currently in development and will be available in the near future. System execution price, speed, response time, liquidity, market information, and account access times are affected by many factors, including market volatility, size and type of order, market conditions, system performance, and other factors. Some of the information provided show hypothetical results which may or may not represent live performance. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns.  Keep in mind that while diversification and the use of algorithms may help manage risk it does not assure a profit, or protect completely against losses, in a down market. There is always the potential of losing money when you invest in securities, or other financial products.  Investors should consider their investment objectives and risks carefully prior to investing.

Past performance is not indicative of future performance. iFlip data results assembled using various Flip algorithms applied to the equities listed on this webpage (if any). Results compiled for each equity and each algorithm assume a 10,000 initial investment beginning on Jan 1st 2005. All iFlip price assumptions are based on the opening price of each day as found in Yahoo finance. Yearly NAV data points compiled by compounding annual returns using standard year over year accounting. S&P500 results are derived using the SPY as a proxy. The data on this webpage is not intended as a solicitation. Always seek professional advice for suitability.


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Doug Adams - COO

Doug Adams has more than 30 years of experience as an executive in the IT industry. He has demonstrated success helping companies grow profitably with high degrees of customer satisfaction. 

He has a passion for developing talent and building high performing teams. Most recently as a Senior VP at FusionStorm, he helped grow the company from $440mm to over $1bb in sales and improve profitability 1500% (15x) over 7 years. Prior to that he was at Oracle for 14 years where he served as a Vice President in their North America Consulting Division. 

He had responsibility for a variety of software and technology practices with a team of over 400 consultants. He has also held leadership positions at IBM and Andersen Consulting (Accenture), and holds a BS degree from Cal Poly, San Luis Obispo in Industrial Engineering.

Ed Sweeney

Ed Sweeny - Board Member

Ed Sweeney is a partner and a founder of RCM Alternatives. Previously, he was a Managing Director of Trading at TD Options, LLC, a subsidiary of TD Securities until 2006. 

He is also a founder of Starboard Specialty Funds, LLC. which is an active fund specializing in private and publicly traded bank equities.
He was also a co-founder of a trading technology firm, Ragnarok Systems, and also worked for O’Connor & Associates and at Swiss Bank Corporation as a director of fixed income trading.
Mr. Sweeney graduated with an M.S. and B.S. in Mechanical Engineering from MIT, has a J.D. from John Marshall Law School and holds a Series 7, 24 and 63 licenses.

Karla Dennis

Karla Dennis - Board Member

As seen in Forbes Magazine, Karla Dennis is an expert tax and business strategist. As an enrolled agent, Karla is licensed to represent taxpayers in all 50 states. She holds a Masters in Taxation and Business Development and is the author of two books, Tax Storm and Against the Odds. 

She has been featured in various media outlets such as, KTLA, Forbes, MSNBC, Yahoo! Finance, and SmartMoney marking her the ultimate tax and business expert.

Thomas Shippee Bio

Thomas Shippee - Consulting Board Member

Thomas P. Shippee is a financial services investor and industry expert. His early years he earned a Bachelor’s degree in Economics at Bates College and an MBA at Pepperdine University.   

For the last 35 years he has served in various positions including CEO of Wells Fargo Financial whereupon he oversaw all US and Canadian consumer and commercial business finance operations from Des Moines, IA.  He currently spends his efforts in the consumer financial services industry counseling and working for small privately held businesses.  

David Bay Bio

David Bay - Consulting Board Member

David is a Kentucky native graduating with a degree in Music Education at University of Kentucky and a Masters degree in Education from Xavier University. His early years were spent excelling as band director leading his group to breaking records, honors and 3 straight years of placing in state wide competitions. 

In 1988 David started a new life of entrepreneurship. Since then his natural ability to lead and passion for growing people has stretched him to employ over a hundred employees and operating several businesses over several industries including real estate, heating oil, farm gas, commercial lubricant, consulting, skilled nursing care, convenience store and restaurant business.  

Marc C

Marc Chesley - Consulting Board Member

Marc Chesley is a software industry pioneer with a passion for growing people and companies. He is a recognized innovator and operational leader. As former CTO at Infusionsoft, Marc helped grow the company from startup to over $100mm in revenue. He has led as CEO and President of many fast-growth software companies. 

Marc was recognized as Arizona CIO of the Year by the Phoenix Business Journal and the Arizona Technology Council.  The Society for Information Management awarded him Arizona IT Leader of the Year. He currently works as the COO at Paradox (fast-growing software firm) managing product teams, engineering teams, business development teams and serving as general counsel.


Kelly Korshak - CTO

Kelly attended Stanford and subsequently the University of Chicago and has a graduate degree in mathematics.  He spent 25+ years on Wall Street, investing over $4 Billion assets for institutional banks and funds including Deutsche Bank, Morgan Stanley, Diamondback Capital, Brevan Howard and Tudor Group. 

His strategy to investing is built around the approach that Artificial Intelligence (A.I.) and machine learning algorithms produce superior risk / reward in the stock market.  This A.I. approach led him to retire from Wall Street with his family in Arizona to start up his own company “Flip Investor”.  

His dream is to empower all individuals to grow their wealth through the power of A.I. SmartFolio technology.

Randy Tate

Randy Tate - CEO

Randy spent his earlier years as a successful collegiate athlete and then self-made entrepreneur.  He grew an athletic apparel company to over $5M+ in revenue, then sold it to a publicly traded sporting conglomerate, Sports Chalet. 

For the last 10+ years he has trained thousands of employees and business owners on how to market effectively, grow sales and build sustainable growth in their companies.

His passion for technology led him to one of the fastest growing software companies called Infusionsoft, which peaked with over 150,000 software users.  As the VP of Business Training for customers, he developed and oversaw the expansion of the Elite Business Education curriculum program.

Since then he has led as the co-founder and CEO of iFlip, SAAS Financial Technology Company.  His passion is to empower all individuals to grow their wealth for the future through the use of AI investing technology.