Five Things Millennials Do That You Probably Don’t Know

Five things that millennials do that you probably don’t know may be killing some industries. An article posted on CB Insights seemed to defend millennials and explain what is truly happening to those industries.

Cereal

Cereal used to be the go-to for breakfast with all its sugary sweetness until millennials decided to turn away from sugar. So cereal companies saw a drop in sales.

If you’re a millennial, you prefer healthier options like quick-cooked hot grains, fruit smoothies and breakfast sandwiches. But it’s not that millennials don’t eat cereal. It’s considered a perfect grab and go snack!

Gyms

Instead of being tied to an annual contract and sweating it out with a bunch of strangers at a large gym, millennials prefer to pay more for studio or boutique gyms with personalized, high-intensity workouts.

Some even opt for a pass that allows them the flexibility to book classes across multiple gyms. Millennials looking for a variety of social connections may like the smaller classes and the ability to try different types of workouts.

Canned Tuna

Preferring fresh or frozen over canned, a 2018 study showed only 32% of millennials said they had recently bought canned tuna. Over the last three decades, the industry has seen a 42% drop how much tuna people eat. You can’t blame millennials.

If you’re a millennial, you like your tuna fresh. And raw. Poké, a native Hawaiian dish is now offered in over 700 restaurants nationwide. Usually served in a bowl, it is a dish that matches millennial values: fresh, relatively inexpensive, protein-rich and fast.

Luxury Goods

Although millennials like luxury, they aren’t buying it. For some items, renting is the answer. For other things, luxury brands have come up with products that allow millennials to embrace the look of luxury but at a more affordable price.

Millennials say they care more about experiences than things, but if they can rent it or get it more affordably, they’ll go for it.

Commission Trading & AI Technology Investing

Another article said this year millennials will outnumber baby boomers 73 million to 72 million respectively. (See complete article) And millennials’ combined financial assets total $4.5 trillion. 

With expected organic savings growth, market “impact,” and wealth transfer or inheritances, millennials can anticipate $20 trillion in wealth by 2030. Wow!

If you’re a millennial, you’re not going to trade the market the same old ways. Millennials spend at least six hours a day with digital media and three and a half hours of this is on mobile. 

Financial goals need to be gamified. Give them a robo-advisor that presents goals, milestones, and account information through an app that uses infographic and interactive data visualization. And it has to be commission-free trading.

A study by CB Insights found that 44% of millennials consider commission free as the “most important” factor when trading ETFs with a brokerage. Only 13% of baby boomers felt the same.

iFlip is the first Algorithmic Intelligent (A.I.) stock trading software. It is better than robo-advisors because AI can invest in what is successful while managing the risk for higher returns.

Related: Difference between Robo Advisor & iFlip Algorithmic Intelligence (A.I.)

iFlip will soon be releasing their mobile trading app. Using A.I. software, it will trade for you or allow you to trade with the swipe of a finger. You can even make partial trades of stocks.  It is simple. It’s on your phone. And it’s free. 

Whether you eat canned tuna on your way to a studio gym or check your commission free trading investments on your iphone, the world is always changing. Usually for the better 🙂

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